“Super Brand Deals campaign has successfully helped us reach the right audience in the online segment.”
Head of MX Online Business, Samsung Electronics Indonesia.
Return on Ad
Samsung Electronics, one of the largest electronic device manufacturers, aims to boost the sales of its flagship products, including premium smartphones, in the absence of any new product launches.
Samsung conducted an exclusive campaign known as Super Brand Week on Tokopedia, featuring a range of attractive promotions, including discounts of up to 90%. To reach a broader audience of potential consumers, Samsung utilized various advertising solutions from Tokopedia Marketing Solutions:
- Awareness Channel: Utilized Home Premium Inventory including Homepage Banners and Dynamic Channels to gain visibility among smartphone and gadget enthusiasts.
- Consideration Channel: Utilized Broadcast Chat and Tokopedia Display Network.
- Conversion Channel: Leveraged TopAds to ensure their products and store appeared at the top of search result pages.
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