Samsung

“Super Brand Deals campaign has successfully helped us reach the right audience in the online segment.”

Desny Tjung,
Head of MX Online Business, Samsung Electronics Indonesia.

Growth
Achieved

139%

Revenue
Uplift

121%

Order
Uplift

18x

Return on Ad
Spend

Objectives

Samsung Electronics, one of the largest electronic device manufacturers, aims to boost the sales of its flagship products, including premium smartphones, in the absence of any new product launches.

Solutions

Samsung conducted an exclusive campaign known as Super Brand Week on Tokopedia, featuring a range of attractive promotions, including discounts of up to 90%. To reach a broader audience of potential consumers, Samsung utilized various advertising solutions from Tokopedia Marketing Solutions:

  • Awareness Channel: Utilized Home Premium Inventory including Homepage Banners and Dynamic Channels to gain visibility among smartphone and gadget enthusiasts.
  • Consideration Channel: Utilized Broadcast Chat and Tokopedia Display Network.
  • Conversion Channel: Leveraged TopAds to ensure their products and store appeared at the top of search result pages.
Product Samsung
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Case Studies

Explore

Boost your product and service's credibility by adding testimonials from your clients. People love recommendations so feedback from others who've tried it is invaluable.

Kintakun

Kintakun

Attained remarkable success during the exclusive product launch of 'Kintakun x Ji Chang Wook' by captivating user engagement across all consumer touchpoints, spanning from building awareness, fostering consideration, to driving purchases.

Frisian Flag

Frisian Flag

In celebration of World Milk Day, Frisian Flag collaborated with Tokopedia Marketing Solutions to amplify the significance of milk to a wider audience. By participating in the Tokopedia Parents Fair, they achieved a remarkable sales boost of up to 3 times the usual figures.

ZOYA

ZOYA

Consistent participation in Tokopedia's flagship campaigns, bolstered by Tokopedia Marketing Solutions' ad optimization, proved highly effective for ZOYA in reaching Moslem Fashion enthusiasts. This approach resulted in a remarkable 71% increase in revenue during the first quarter of 2023.