Grow and Elevate
Your Business, Together

We connect brands and merchants across all categories with millions of high-intent customers on and off the GoTo ecosystem.


GoTo Annual Transacting Users


of Merchants Record Sales Growth

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Unlock the full potential of your brand

Boost brand awareness or supercharge your sales - Tokopedia Marketing Solutions is dedicated to helping your brand reach its objectives.

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Why We Should Team Up

Maximize ROI and elevate your brand with Tokopedia Marketing Solution’s “3 Highs”.

  • High reach

    High Reach

    Raise your brand’s awareness across 2/3 of Indonesian household served by GoTo.

  • High impact

    High Impact

    Generate revenue by driving transactions, delivering effective ROI and measurable results.

  • High credibility

    High Credibility

    Proven track record in helping SMB and big brands across different industries to succeed

Solutions to Fit Your Goals

Range of marketing solutions tailored precisely to meet your brand's objectives

  • Tokopedia On-Platform Ads

    Engage with your most relevant audiences both during their browsing journey and when they are actively searching for specific products on Tokopedia.

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  • Gojek On-Platform Ads

    Gojek On-Platform Ads

    Seamlessly integrating your brand’s message into the Gojek experience, connect with users throughout their rides, food orders, shopping, and other activities.

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  • Off-Platform Ads

    Drive traffic from social media, search engines, and the open internet to generate higher conversion and broaden the reach of your store on Tokopedia.

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  • Omnichannel Ads

    Omnichannel Ads

    Unified experience that seamlessly engages consumers across both online and offline platforms, enabling brands to effectively convey their message anytime, anywhere.

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  • Marketing Packages

    Marketing Packages

    A diverse range of advertising products designed to support brands in achieving their objectives with simplicity.

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Case Studies


Effectively utilized Tokopedia Marketing Solutions to boost sales across diverse product segments, including the premium sector, even in the absence of new product launches.
  • Revenue Uplift


  • Order Uplift


  • ROAS


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Discover the latest industry and consumer insights to keep you ahead of market trends and behavior

    Frequently Asked Question

    What Are the Benefits of Tokopedia Marketing Solutions?
    • High Reach: Broaden your brands audience reach across 2/3 of Indonesian household served by GoTo.
    • High Impact: Going beyond conventional placements, Tokopedia Marketing Solutions help your brand generate revenue by driving transactions, delivering effective ROI, and providing measurable results.
    • High Credibility: Proven track record in helping SMBs and big brands across different industries to succeed.
    What Types of Brands Benefit from Tokopedia Marketing Solutions?
    • Tokopedia Marketing Solutions have empowered a diverse range of brands, from SMBs to multinational corporations, enabling them to expand their reach and attain sustainable, measurable business growth.
    • Please visit the case studies section to see how brands of all sizes and categories, from SMBs to multinational corporations, have harnessed the potential of the e-commerce platform with Tokopedia Marketing Solutions.
    How Can I Get Started with Tokopedia Marketing Solutions?
    • Ensure that your store has an active Tokopedia account and phone number verification. Then, businesses can reach out to their Relationship Manager (RM) for detailed explanations of the packages offered by Tokopedia Marketing Solutions and the payment process for each package.
    • If you don't have an RM, you can also contact or fill out the “Contact Us” form here.
    What Is the Minimum Budget for Using Tokopedia Marketing Solutions?
    • Tokopedia Marketing Solutions offers various benefits through different channels. Some advertising products within Tokopedia Marketing Solutions, such as TopAds, Broadcast Chat, and Tokopedia Display Network, are accessible to brands with budgets starting from tens of thousands of rupiahs.
    Which Marketing Solution Best Work For My Brand?
    • Each advertising product has its strengths and works best when used synergistically. The choice depends on your brand's specific objectives. Reach out to your RM or AM for consultation on the most suitable advertising products to achieve your goals.
    How Does Tokopedia Marketing Solutions Differ from TopAds?**
    • Tokopedia Marketing Solutions is a comprehensive marketing solution provided by Tokopedia, serving businesses of various sizes and types to enhance their presence on the e-commerce platform and foster sustainable growth.
    • TopAds, on the other hand, is one of the products available within Tokopedia Marketing Solutions. It allows businesses to prominently display their products at the top of search results. TopAds encompasses several types, including Product Ads (highlighting individual products) and Headline Ads (featuring both the store and products).
    Is There a Minimum Store Requirement for Using Tokopedia Marketing Solutions?
    • Inventories like Home Premium Inventory and Search Channel could only be used by selected brands with at least Power Merchant category
    • While TopAds, Tokopedia Display Network, and Broadcast Chat could be used by brands from all levels.
    Could I manage my ads by myself?
    • For optimal results, we highly recommend entrusting the management of your ads to our experts at Tokopedia Marketing Solutions. This way, you can dedicate more time to refining your business strategy while we expertly handle ad placement to maximize your sales.
    What is the metrics of success from my placement?
    • Every ads product have a different metrics to determine its success
    • However, generally we define success by seeing the ROAS that your campaign generate vs benchmark in each categories.
    • Our marketing consultant will help you to define your objective and expected ROAS before we set up a campaign
    What ROAS means?
    • ROAS stands for Return On Ad Spent, it's a metric that measures the amount of revenue your business earns for each dollar you spends on advertising