Samsung
"Super Brand Deals campaign has successfully helped us reach the right audience in the online segment." Desny Tjung Head of MX Online Business, Samsung Electronics Indonesia
Growth
Achieved
139%
Revenue Uplift
121%
Order Uplift
164%
Product Views Uplift
18x
Return on Ad Spend (ROAS)
Objectives
Samsung, one of the largest electronic device manufacturers, aims to boost the sales of its flagship products, including premium smartphones, in the absence of any new product launches.
Solutions
Samsung conducted an exclusive campaign known as Super Brand Week on Tokopedia, featuring a range of attractive promotions, including discounts of up to 90%. To reach a broader audience of potential consumers, Samsung utilized various advertising solutions from Tokopedia Marketing Solutions:
- Awareness Channel: Utilized Home Premium Inventory including Homepage Banners and Dynamic Channels to gain visibility among smartphone and gadget enthusiasts.
- Consideration Channel: Utilized Broadcast Chat to build direct interaction with users and Tokopedia Display Network to be present in various strategic points across Tokopedia platforms.
- Conversion Channel: Leveraged TopAds to ensure their products and store appeared at the top of search result pages.
Case Studies
ExploreExplore how brands from various industries achieve a sustainable business growth with Tokopedia Marketing Solutions
MamyPoko Ascends to new E-Commerce Heights with 4 Key Strategies
MamyPoko saw more than 2x revenue increase and a corresponding rise in orders by more than 3x compared to early 2024.
Puma Boosts Ramadan Sales with Exclusive Tokopedia Promotions
In collaboration with Tokopedia, Puma launched an exclusive promotions on its sneakers collections as part of the Tokopedia Ramadan Ekstra Seru campaign.
How Wardah Boosted E-Commerce Orders by 60% on Tokopedia
Discover how Indonesia’s leading cosmetic brand, Wardah, achieved remarkable growth using Tokopedia Marketing Solutions