"Super Brand Deals campaign has successfully helped us reach the right audience in the online segment." Desny Tjung Head of MX Online Business, Samsung Electronics Indonesia



Revenue Uplift


Revenue Uplift


Product Views Uplift


Return on Ad Spend (ROAS)


Samsung, one of the largest electronic device manufacturers, aims to boost the sales of its flagship products, including premium smartphones, in the absence of any new product launches.


Samsung conducted an exclusive campaign known as Super Brand Week on Tokopedia, featuring a range of attractive promotions, including discounts of up to 90%. To reach a broader audience of potential consumers, Samsung utilized various advertising solutions from Tokopedia Marketing Solutions:

  1. Awareness Channel: Utilized Home Premium Inventory including Homepage Banners and Dynamic Channels to gain visibility among smartphone and gadget enthusiasts.
  2. Consideration Channel: Utilized Broadcast Chat to build direct interaction with users and Tokopedia Display Network to be present in various strategic points across Tokopedia platforms.
  3. Conversion Channel: Leveraged TopAds to ensure their products and store appeared at the top of search result pages.
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Case Studies


Explore how brands from various industries achieve a sustainable business growth with Tokopedia marketing solutions



TCL introduced their latest Smart TV exclusively on Tokopedia. They utilized Tokopedia on-platform ads, off-platform ads, and omni-channel advertising to generate awareness and achieve impressive conversion rates.

ESQA Cosmetics

ESQA Cosmetics

To ensure its expansion targeted the right audience, ESQA Cosmetics utilized a variety of ads products, such as TopAds, Tokopedia Display Network, Broadcast Chat, Search Autocomplete, and Notification Ads.

The LEGO Group

The LEGO Group

Capturing traffic from social media through Meta Collaborative Ads (CPAS). This solution effectively brought Lego closer to Indonesian digital consumers, resulting in a significant 113% growth in orders.