Samsung

"Super Brand Deals campaign has successfully helped us reach the right audience in the online segment." Desny Tjung Head of MX Online Business, Samsung Electronics Indonesia

Growth
Achieved

139%

Revenue Uplift

121%

Revenue Uplift

164%

Product Views Uplift

18x

Return on Ad Spend (ROAS)

Objectives

Samsung, one of the largest electronic device manufacturers, aims to boost the sales of its flagship products, including premium smartphones, in the absence of any new product launches.
 

Solutions

Samsung conducted an exclusive campaign known as Super Brand Week on Tokopedia, featuring a range of attractive promotions, including discounts of up to 90%. To reach a broader audience of potential consumers, Samsung utilized various advertising solutions from Tokopedia Marketing Solutions:

  1. Awareness Channel: Utilized Home Premium Inventory including Homepage Banners and Dynamic Channels to gain visibility among smartphone and gadget enthusiasts.
  2. Consideration Channel: Utilized Broadcast Chat to build direct interaction with users and Tokopedia Display Network to be present in various strategic points across Tokopedia platforms.
  3. Conversion Channel: Leveraged TopAds to ensure their products and store appeared at the top of search result pages.
Product Samsung
Showcase desktopShowcase mobile

Case Studies

Explore

Explore how brands from various industries achieve a sustainable business growth with Tokopedia marketing solutions

SAFF & Co.

SAFF & Co.

By leveraging TopAds, SAFF & Co. ensured that the newly launched exclusive collaboration appeared at the top of search results pages, resulting in order increase of 218% and revenue 178% during the launching period.

OMRON Healthcare

OMRON Healthcare

OMRON Healthcare achieved remarkable growth of over 300% in its Official Store on Tokopedia through consistent participation in flagship campaigns like Waktu Indonesia Belanja.

TCL

TCL

TCL introduced their latest Smart TV exclusively on Tokopedia. They utilized Tokopedia on-platform ads, off-platform ads, and omni-channel advertising to generate awareness and achieve impressive conversion rates.