Indonesia's beauty and cosmetics sector is booming! Data from the Indonesian Food and Drug Authority (BPOM) reveals a 21.9% surge in cosmetic companies during 2023, surpassing 1,010 brands. This rapid growth highlights the intense competition in the market.

Amid this bustling landscape, Wardah shines brightly. The brand has achieved over 60% growth on Tokopedia by leveraging Tokopedia Marketing Solutions to strengthen its presence throughout key consumer touchpoints.

Curious about how Wardah stays ahead in e-commerce? Watch the video below to discover their winning strategy! 🎥