In today's digial era, people are exposed to millions of content every day. However, only a couple of them succeed in capturing attention and driving action. This is why good creativity is essential in content. Research from Bannerflow revealed that innovative design and relevant information can lead to 200% increase in CTR. Furthermore, Nielsen found that 47% of brands' sales uplift from advertising came from the creative.
When it comes to advertising on Tokopedia, creative is also required in Tokopedia Display Network (TDN) banner. As a marketing channel, TDN allows you to reach highly relevant audiences across all user touchpoints. When TDN runs together with TopAds, brands can achieve up to 134% increase in reach and up to 53% increase in ad revenue.
Then, the next question is “what is good enough creative on Tokopedia”?
1. Build good quality TDN: High-quality banners cut through the noise, capturing attention and driving higher engagement and conversions by clearly communicating value to the audiences. A brand that provided clearer headlines and product images on TDN banners than before, succeeded in doubling its conversion rates. And a brand that clearly communicates USP and benefits on TDN banners achieved 60% higher CTR and 3x higher CVR than before.
2. Build good quantity TDN: While you already have good quality banners to capture the audience's attention, the audience also gets creative fatigue when they see the same content over and over again. That's why it's important to have multiple banners for content refreshment. A brand that adopts multiple banner sizes sees better results and higher scalability compared to running just one banner size. The brand enjoyed 12% in impressions increase, 20% in order increase, and 16% in revenue increase.
Now that you know how to create good creative on TDN, are you ready to drive creative excellence on your next TDN campaign?