Ramadan is expected to be more promising in 2023 than it has ever been. The end of the Covid-19 pandemic is predicted to bring about a rise in consumer purchasing power, with nine of 10 Indonesians planning to make special purchases during Ramadan.

However, despite being one of the biggest key spending moments for Indonesians, Ramadan 2023 may also be haunted by macroeconomic challenges that have the potential to affect consumer purchasing power.

Amid these dynamic conditions, the digital sector — especially e-commerce, online transportation, and food delivery — is expected to continue to grow massively and serve as the main platform for Indonesians to meet their Ramadan needs this year.

E-Commerce Trends and Consumer Behavior

In 2023, Indonesians will continue to use e-commerce as a primary choice for buying their Ramadan needs. To help brands better prepare their Ramadan strategy, Tokopedia is sharing various e-commerce trends and consumer behavior from the previous Ramadan season.

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