Jakarta, October 4, 2024 - Tokopedia Marketing Solutions, the digital marketing platform of Tokopedia, has once again distinguished itself by winning multiple awards at the Marketing Excellence Awards 2024. This year, Tokopedia Marketing Solutions secured three prestigious awards: Excellence in Performance Marketing (Silver), Excellence in Launch Marketing (Silver), and Excellence in Marketing Transformation (Silver).

Additionally, in collaboration with TikTok, Tokopedia Marketing Solutions received two Gold awards for both Excellence in Performance Marketing and Excellence in Omnichannel Marketing for the joint marketing package of the Ramadan Ekstra Seru 2024 campaign. This highlights the industry recognition of the impact of the effective marketing solutions we provide to our business partners, particularly following the platform integration earlier this year.

In today's uncertain global economic landscape, marketers face increasingly complex challenges. Intensified competition and the demand for more effective marketing strategies have driven Tokopedia Marketing Solutions to deliver comprehensive and targeted solutions.

With a deep understanding of consumer shopping behavior, Tokopedia Marketing Solutions offers a data-driven, performance-focused marketing approach. By helping businesses reach highly relevant and high-intent audiences, Tokopedia Marketing Solutions enables merchants to maximize their visibility and achieve their target audience, resulting in more effective Return on Ad Spending (ROAS). The solutions provided are comprehensive, allowing businesses to reach audiences and capturing sales across all consumer shopping journeys, including during peak shopping seasons.

Edwin Chayadi, Vice President of Tokopedia Marketing Solutions, said, "This recognition affirms our efforts to deliver relevant and impactful marketing solutions for our merchants, especially as the marketing landscape continues to evolve and consumer behavior becomes increasingly dynamic. Therefore, at Tokopedia Marketing Solutions, especially through our synergy with TikTok, we will continue to strive to provide marketing solutions that address marketing challenges of our merchants and and meet their business needs."

The success of Tokopedia Marketing Solutions in securing a total of five awards is a testament to the rigorous evaluation process conducted by a panel of 22 marketing experts amidst fierce competition across 42 categories. The Marketing Excellence Awards 2024, organized by Marketing Interactive—one of Asia's leading marketing media outlets—celebrates the best marketing campaigns from Singapore, Hong Kong, Indonesia, Malaysia, Thailand, and the Philippines.