Tokopedia Marketing Solutions, Tokopedia's digital marketing platform, has garnered the highest recognition at the Marketing Excellence Awards 2023, securing the Excellence in Data-Driven Marketing (Gold) and Excellence in Performance Marketing (Bronze) accolades.

This triumph comes after a panel of 15 marketing experts evaluated Tokopedia Marketing Solutions for its adept combination of business intelligence and data analytics. The platform demonstrated a remarkable ability to enhance targeting accuracy, thereby assisting Tokopedia's merchants in achieving sustainable business growth. Additionally, Tokopedia Marketing Solutions was praised for delivering effective marketing solutions that drive transactions from users.

As a digital marketing platform under the Tokopedia umbrella, Tokopedia Marketing Solutions aids brands in boosting sales on e-commerce by connecting them to millions of potential users on the GoTo platform (Gojek, Tokopedia), as well as on social media.

Edwin Chayadi, Vice President of Tokopedia Marketing Solutions, remarked, "Tokopedia Marketing Solutions builds a strong bridge between brands and millions of potential users on the GoTo platform and social media. We take pride in witnessing how our marketing solutions have successfully assisted thousands of brands in achieving sustainable business growth and gaining recognition at an event as prestigious as the Marketing Excellence Awards. Moving forward, we are committed to continuous innovation to meet the needs of brands and marketers for data-driven, performance-driven marketing solutions with a focus on ROI."

The Marketing Excellence Awards 2023, organized by Marketing-Interactive, a leading marketing media in Asia, is designed to appreciate the best marketing campaigns in Singapore, Hong Kong, Indonesia, Malaysia, Thailand, and the Philippines. In its second edition, the event showcased intense competition across 40 categories in Indonesia.