Jakarta, 22 September 2022 - Tokopedia, as an Indonesian technology company, presents Tokopedia Marketing Solutions to help strategic partners, especially businesses of various sizes in Indonesia, maximize the potential of e-commerce platforms in their marketing strategies.

Tokopedia's VP of Marketing Solutions, Edwin Chayadi, explained, "Tokopedia Marketing Solutions is a comprehensive marketing solution from Tokopedia to help businesses achieve promotional goals and generate sustainable business growth."

With Tokopedia Marketing Solutions, businesses in Indonesia can get various benefits that include reaching more Tokopedia users spread across 99% of sub-districts, presence throughout the consumer purchase journey starting from when consumers explore the Tokopedia main page, search for products, as well as from Tokopedia’s social media.

Tokopedia Marketing Solutions can also help businesses target advertisements to the right consumer profiles by utilizing consumer data in accordance with applicable regulations and the principles of security and protection of personal data.

Other than that, there is always-on-marketing, which simplifies the creation, management, and optimization of advertising using the latest technology, so the brands can focus more on developing their business.

Businesses in Indonesia can take advantage of various promotional channels offered by Tokopedia Marketing Solutions to develop their business, such as promotions on the Tokopedia main page, using the 'TopAds' advertising feature to make their products appear on the top of the search page result, and advertising in the Search feature.

There are also advertising features on the Notification and Message pages, which includes Broadcast Chat (to promote products directly in the user's inbox), Push Notifications (sellers can send promotional messages to direct potential buyers to the shop page) and Notification Center (promotions will appear on user’s notification page).

Sellers who use Tokopedia Marketing Solutions can also advertise in interactive games, such as Tap Tap Kotak, which rewards coupons or cashback, promote their products or store through broadcasts on the Tokopedia Play streaming channel, and maximize their social media using Collaborative Ads with Tokopedia.

“The benefits offered by Tokopedia Marketing Solutions have proven to be effective. We recorded as of the first semester of 2022, Tokopedia Marketing Solutions experienced a 17-times growth in advertising investment value, and a 30-times growth in the number of strategic partners from medium to large scale businesses," added Edwin.

Large number of businesses in Indonesia from various scales and categories have noticed the benefits of Tokopedia Marketing Solutions. For example, a fashion brand managed to get a 103% increase in their average number of orders.

There was also an FMCG company that recorded a 146% gain in revenue and a 169% increase in number of orders. As well as food and beverage brand that recorded a 156% increase in revenue and 279% in the average number of orders.

"In the future, Tokopedia Marketing Solutions will continue to strive to help businesses in Indonesia from various scales and categories to accelerate their business performance on Tokopedia to help national economic recovery through the use of digital channels," concluded Edwin.